14 Statistics
John Kane
Most podcast sites provide statistics on downloads by day, week, month, as well as cumulative statistics. They will also provide a breakdown by time of day, by country, and in some cases by U.S. state, Canadian province, or Australian territory. Nearly all podcast sites now provide statistics that meet Interactive Advertising Bureau (IAB) standards to ensure that podcast hosting sites provide equivalent statistics. (Soundcloud is an exception in that it does not produce IAB standard statistics.)