13 Promotion
John Kane
One of the most rewarding aspects of developing a podcast is discovering that your work is valued by others. Before people can value your podcast, though, they have to be able to find it. You can make it easier for people to discover your podcast by:
- including relevant tags on each podcast episode,
- sharing information about your podcast on relevant email lists, social media, and affinity groups,
- inviting well-known guests to your podcast (since they may share their podcast episodes on their social media). Early in our podcast, our downloads doubled one week when an episode was shared on a mailing list that included hundreds of thousands of participants.
- if your podcast is related to your institutional objectives, sharing information on podcast releases with the institution’s social media manager.
